Politics is governed by rules. Rules written not by the politicians, but by the voters. These rules may be inconvenient. They may not neatly fit a particular party’s ideological preference. But they are inviolable.
- The first rule is that you cannot select a leader who is unable to communicate with the country he or she aspires to lead.
- The second rule is that the economy is not an important political issue but the only political issue. Any party that cannot at least match its opponent on fiscal responsibility and economic competence will lose.
- The third rule is, in many ways, the most important. Politics is won from the centre. You cannot secure power by trying to build a bypass around the electorate.